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Ep. 046 | Jim Sheppard: Maximizing Your Year-End Giving Campaign

November 22, 2023
22
 min watch
Giving

In this episode, we sit down with Jim Sheppard, CEO of Generis.

In this episode, we sit down with Jim Sheppard, CEO of Generis, and hear his interview from the last Healthy Church Summit on maximizing year-end giving campaigns.

In this interview, we discuss:

  • The significance of messaging in successful campaigns
  • How to set goals for year-end giving based on giver behaviors
  • Shifting the focus from transactional giving to forming and shaping individuals
  • Practical steps and tools to prepare for a successful year-end campaign

Join us as we dive into how to maximize your year-end giving campaign with Jim Sheppard.