In this episode, we sit down with Jim Sheppard, CEO of Generis, and hear his interview from the last Healthy Church Summit on maximizing year-end giving campaigns.
In this interview, we discuss:
- The significance of messaging in successful campaigns
- How to set goals for year-end giving based on giver behaviors
- Shifting the focus from transactional giving to forming and shaping individuals
- Practical steps and tools to prepare for a successful year-end campaign
Join us as we dive into how to maximize your year-end giving campaign with Jim Sheppard.