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Ep. 111 | Tyler Harden: Using Data To Discover Your Church’s Target Audience

February 26, 2025
45
 min watch
Analytics
Communications
People

In this episode, we sit down with Tyler Harden, a church growth consultant and co-founder of Firm Foundations Marketing.

We explore how churches can utilize data to effectively identify and reach their target audience.

In this conversation, we discuss:

  • Using data for church growth.
  • Defining your church's ideal audience.
  • The five Ps of defining a target audience.
  • The role of data in decision making.
  • Aligning outreach with your ideal audience.

Join us as we dive into using data to discover your church's target audience with Tyler Harden.

Tyler's Bio:

Tyler Harden is a church growth consultant and co-founder of Firm Foundations Marketing, where he has helped hundreds of plateaued churches find their focus in order to break through growth barriers. Combining marketing and ministry experience, Tyler equips church leaders using a research-backed approach so they can reach more of the right people with the right methods.

Links From The Show:

Connect With Tyler Harden
Website
Instagram  

Books & Other Resources
Building A StoryBrand 2.0 by Donald Miller
The Next Right Question Podcast